25 most valuable brands in the world

9. McDonald’s
Brand value: $ 39.1 billion
Change for the year: -1%
Spending on advertising: $ 719 million

McDonald’s every day serves about 69 million customers in 100 countries. But recently, the brand is faced with changing eating habits in the US, and with high demands on the quality of food in Asia. McDonald’s sales are down. The company closes unprofitable restaurants in the United States, China and Japan.

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