20. Mercedes-Benz (Daimler)
Brand value: $ 26 billion
Change for the year: + 16%
Spending on advertising: not disclosed
Mercedes-Benz is a global automobile manufacturer and a division of the German company Daimler AG. The brand is known for luxury vehicles, buses, coaches, and trucks. The headquarters of Mercedes-Benz is in Stuttgart, Baden-Württemberg, Germany.
The name first appeared in 1926 under Daimler-Benz, but traces its origins to Daimler-Motoren-Gesellschaft’s 1901 Mercedes and to Karl Benz’s 1886 Benz Patent-Motorwagen, which is widely regarded as the first gasoline powered automobile. Mercedes-Benz’s slogan is “The Best or Nothing”. Mercedes-Benz is one of the most recognized automotive brands worldwide.