25 most valuable brands in the world

Brand value: $ 52.6 billion
Change for the year: + 44%
Spending on advertising: $ 281 million


Compared with the rating of last year, Facebook has added five points, closing the top five list. In April 2016 it was announced that the company in the three years spent $ 12.5 million to the protection of Zuckerberg. In 2013, $ 2.65 million was spent on security Zuckerberg in 2014 -. $ 5.6 million and in 2015 -.. $ 4.26 million social network representatives explained as the high cost of security Zuckerberg “special threats to its security given its position as founder, chairman and CEO. ” This is the high cost of security leaders among the companies from the list of Standard & Poor’s 500 Index.