25 most valuable brands in the world

3. Microsoft
Brand value: $ 75.2 billion
Change for the year: + 9%
Spending on advertising: $ 1.9 billion


Since February 2014 the company is headed by a native Indian Satya Nadella. In November 2015 Microsoft and Google agreed to settle all legal disputes on patent rights in relation to each other. The companies said that their agreement concerning the rights to some of the technology, in particular mobile phones, WiFi, as well as patents, which are used in the Xbox game console, produced by Microsoft and other Windows products. The termination of lawsuits settle 18 lawsuits the companies against each other, which were conducted in the US and Germany. The parties did not announced the financial terms of the agreement.