25 most valuable brands in the world
21. Verizon
Стоимость бренда: $25,8 млрд
Изменение за год: +5%
Траты на рекламу: $2,7 млрд
Verizon Communications, Inc., is a broadband telecommunications company and the largest U.S. wireless communications service provider as of September 2014, and a corporate component of the Dow Jones Industrial Average. The company is based at 1095 Avenue of the Americas in Midtown Manhattan, New York City, but is incorporated in Delaware.
What eventually became Verizon was founded as Bell Atlantic, which was one of the seven Baby Bells that were formed after AT&T Corporation was forced to relinquish its control of the Bell System by order of the Justice Department of the United States. Bell Atlantic came into existence in 1984 with a footprint from New Jersey to Virginia, with each area having a separate operating company (consisting of New Jersey Bell, Bell of Pennsylvania, Diamond State Telephone, and C&P Telephone).