25 most valuable brands in the world
12. Amazon
Brand value: $ 35.2 billion
Change for the year: 25%
Spending on advertising: $ 3.8 billion
Amazon.com, Inc. (/ˈæməzɒn/ or /ˈæməzən/), often referred to as simply Amazon, is an American electronic commerce and cloud computing company with headquarters in Seattle, Washington. It is the largest Internet-based retailer in the world by total sales and market capitalization [14] Amazon.com started as an online bookstore, later diversifying to sell DVDs, Blu-rays, CDs, video downloads/streaming, MP3 downloads/streaming, audiobook downloads/streaming, software, video games, electronics, apparel, furniture, food, toys and jewelry. The company also produces consumer electronics—notably, Amazon Kindle e-readers, Fire tablets, and Fire TV —and is the world’s largest provider of cloud infrastructure services (IaaS).[15] Amazon also sells certain low-end products like USB cables under its in-house brand AmazonBasics.
Amazon has separate retail websites for the United States, the United Kingdom and Ireland, France, Canada, Germany, Italy, Spain, Netherlands, Australia, Brazil, Japan, China, India and Mexico. Amazon also offers international shipping to certain other countries for some of its products. In 2011, it professed an intention to launch its websites in Poland and Sweden.