25 most valuable brands in the world
10. GE
Brand value: $ 36.7 billion
Change for the year: -2%
Spending on advertising: not disclosed
General Electric – the only company that is included in the index Dow Jones Industrial Average since its inception in 1896.
General Electric (GE) is an American multinational conglomerate corporation incorporated in New York, and headquartered in Boston, Massachusetts. As of 2016, the company operates through the following segments: Power & Water, Oil and Gas, Aviation, Healthcare, Transportation and Capital which cater to the needs of Financial services, Medical devices, Life Sciences, Pharmaceutical, Automotive, Software Development and Engineering industries.
In 2011, GE ranked among the Fortune 500 as the 6th-largest firm in the U.S. by gross revenue, and the 14th most profitable. As of 2012, the company was listed the fourth-largest in the world among the Forbes Global 2000, further metrics being taken into account. The Nobel Prize has twice been awarded to employees of General Electric: Irving Langmuir in 1932 and Ivar Giaever in 1973.