25 most valuable brands in the world

7. IBM
Brand value: $ 41.4 billion
Change for the year: -17%
Spending on advertising: $ 1.3 billion


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Companies have a hard time in recent years – selling IBM hardware reduced several consecutive quarters. But IBM is not discouraged and out of the equipment manufacturer is going to turn into the cloud computing market leader. In I quarter of 2015. Income from the “cloud” created by it rose by 60%.

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